Each client is going to have different goals. Some clients will consider a phone call the most important action a user can take on their site while others will think a contact form is more important. Because of this, I’m going to show you how to track them the top ones. You can choose to include or exclude any of them from your SEO strategy.
You can track downloads of files such as PDFs, Excel files and Word documents.
When creating the file download goals in Google Analytics, there are several that you can create which are helpful. Here’s a simple overview of the event categories and event labels you can use to track all file downloads, PDFs, spreadsheets and documents.
|Goal Name||Category (equals to)||Action||Label (regular expression)||Value|
|All File Downloads||File Download||Leave Blank||(.pdf|.doc|.docx|.xls|.xlsx)||Leave Blank|
|PDF Downloads||File Download||Leave Blank||(.pdf)||Leave Blank|
|Spreadsheet Downloads||File Download||Leave Blank||(.xls|.xlsx)||Leave Blank|
|Document Downloads||File Download||Leave Blank||(.doc|.docx)||Leave Blank|
Import Google Tag Manager Container
For this to work you need to replace these fields.
Import Google Analytics Goals using this link.
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