Tracking File Downloads

Conversions Overview

Each client is going to have different goals. Some clients will consider a phone call the most important action a user can take on their site while others will think a contact form is more important. Because of this, I’m going to show you how to track them the top ones. You can choose to include or exclude any of them from your SEO strategy.

File Downloads

You can track downloads of files such as PDFs, Excel files and Word documents.

Creating File Download Events Using Google Tag Manager

  • PDF
  • Excel
  • Word

File Download Goals in Google Analytics

When creating the file download goals in Google Analytics, there are several that you can create which are helpful. Here’s a simple overview of the event categories and event labels you can use to track all file downloads, PDFs, spreadsheets and documents.

Goal Name Category (equals to) Action Label (regular expression) Value
All File Downloads File Download Leave Blank (.pdf|.doc|.docx|.xls|.xlsx) Leave Blank
PDF Downloads File Download Leave Blank (.pdf) Leave Blank
Spreadsheet Downloads File Download Leave Blank (.xls|.xlsx) Leave Blank
Document Downloads File Download Leave Blank (.doc|.docx) Leave Blank

Import Google Tag Manager Container

For this to work you need to replace these fields.

[COMING SOON]

Import Google Analytics Goals using this link.

[COMING SOON]

Was this article helpful?