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Local SEO Content Types
When it comes to local SEO, content is a super important part of your local SEO strategy if you want to rank on search engines.
See what types of content I recommend for local SEO and why.
A service page is a dedicated page about a specific service that a business offers. If you are a local business you should have a dedicated page on each service that you offer. With local SEO, you’ll need to target a location as well on your service pages. Service pages give sites the opportunity to rank for all the services that they offer in the location they want to target.
Here’s an example of a lawn care company that has a fertilizing service page targeting St. Pete, FL. Another example: An HVAC company in Napa, California would have separate pages for:
- AC Repair in Napa, CA
- AC Installation in Napa, CA
- Heater / Furnace Repair in Napa, CA
- Duct Cleaning in Napa, CA
- Air Purification Systems in Napa, CA
When it comes to targeting locations, you can target them on different levels. The first level would be the state level. A state page is a dedicated page that shows all the locations you offer your services in for a particular state.
Here’s a great example of an ice dam removal company targeting the entire state of Minnesota.
Regional / Metro Area Pages
The next level down would be regional pages. If you break your state pages down into regions like this if desired. Regions are generally large metro areas like Dallas-Ft. Worth, TX.
A city page is next in line. You can drill down and target a specific city with your content. City pages are very popular, especially if you don’t target a large area.
Here’s an example of a pest control company targeting a city.
Neighborhood / Suburb Pages
A neighborhood page is what it sounds like. These are great if you have multiple locations in one city. You can use these to differentiate locations.
Here’s an example of an HVAC company targeting a neighborhood.
A location page is a dedicated page about a specific business location. For example, if you are a local business you should have a dedicated page for each location that you have a physical office in. This gives the site the opportunity to rank for all the locations that they have locations in. Example: An HVAC company would have separate pages for each office location:
- Tampa, FL
- St. Pete, FL
- Clearwater, FL
If you only have one location, then your contact will serve as you location page like this.
A service-area page is a dedicated page about a specific location that the business services, but does not have a physical office in. For example, if you are a local business you should have a dedicated page for each service-area that you travel to for work. This gives the site the opportunity to rank for all the locations that they service.
Here’s an example of a lawn care company that has a service-area page targeting Tampa, FL. Another example: An HVAC company would have separate pages for each service-area:
- Tampa, FL
- St. Pete, FL
- Clearwater, FL
FAQ pages are great! They are usually just one page that lists common questions and their answers. If you can add a local component to these pages then they can also help you rank locally.
Here’s an example of a theme park that has an FAQ page for their Tampa, FL location.
Testimonial / Review Pages
Testimonials from local customers are another type of local SEO content. You can create testimonial pages for different locations. I recommend adding third-party reviews to these pages instead of testimonials if possible because searchers trust third-party reviews more than testimonials since they can be manipulated easier.
Here’s an example of a med spa that created a testimonials page for their Tampa location.
An about page talks about your coming, how it got started, who founded it, why you are different than competitors, etc.
Here’s an example of a basic about us page.
Team Member Pages
Each team member should have their own page on your site. This may not be possible, so at least focus on top leadership and / or customer support so that website visitors can see who they’ve spoken with.
A blog post is a type of article that is published on a website in the blog section. Now-a-days, a blog article is pretty much an informational guide on a topic of your choice. Sometimes blog articles are called “blogs” or “posts”. When creating blog articles, they can be written about anything, but they usually focus on topics that the site owner has expertise in.
Here’s an example of a blog article targeting the state of Florida. Another example: A Mexican restaurant in San Jose, CA could have separate blog articles for:
- San Jose Date Night Specials
- Best Tacos in San Jose
- San Jose Mexican Food Deals