URL Structure

The structure of your URLs and is another opportunity to help organize your content better and help search engines understand more about your business. There have been many studies that indicate Google finds keywords in the URL valuable and at times it’s been shown to help rankings as long as all your other SEO ducks are in a row.

URLs are another place that I recommend including your target keywords if it’s reasonable to do so, although I do not recommend stuffing keywords into your URLs.

  • Good Example – domain.com/locations/tampa-diner/
  • Bad Example – domain.com/locations/tampa-sandwiches-cheeseburgers-salads-milkshakes/

Here are some page types that all local businesses should have on their site (if applicable) and examples of how to structure the URLs.

Core Site Pages

Core site pages are generally considered to be the home, about, reviews, contact and service pages.

  • domain.com
  • domain.com/about/
  • domain.com/reviews/
  • domain.com/hvac-office/
  • domain.com/hvac-services/
  • domain.com/hvac-services/ac-repair/
  • domain.com/hvac-services/heater-repair/
  • domain.com/hvac-services/air-purification/

Contact Page

If you only have one location, your contact page will also serve as your location page.

  • domain.com/hvac-office/

Location Pages

If you have multiple business locations, you can create a page for each office.

  • domain.com/hvac-office/tampa/
  • domain.com/hvac-office/st-pete/
  • domain.com/hvac-office/clearwater/

Service Area Pages

If you service some cities in which you don’t have an office, you can create a few service area pages for the top cities you want to target.

  • domain.com/service-areas/largo-hvac-service/
  • domain.com/service-areas/pinellas-park-hvac-service/
  • domain.com/service-areas/seminole-hvac-service/