Call Tracking: Call Tracking Metrics

Call Tracking Metrics

Call Tracking Metrics is a more robust call tracking software. However, it is time consuming to set up and requires many steps which leave much room for human error. I also do not like the way it tracks data in Google Analytics. It does not sent even data properly which forces you to create a tracking number for each individual source.

If you are using Call Tracking Metrics, here is how you track phone calls in Google Analytics. I’m assuming you’ve already added the Call Tracking Metrics code to the site.

Call Tracking Metrics Settings

First, you need to make sure you have turned on the Google Analytics integration in Call Tracking Metrics settings.

Reference: https://www.calltrackingmetrics.com/support/integrations-account-management/google-analytics/1543270-linking-ctm-with-google-analytics/

Call Tracking Metrics Goals in Google Analytics

Then you will need to set up Call Tracking Metics goals in Google Analytics.

Reference: https://www.calltrackingmetrics.com/support/integrations-account-management/google-analytics/2767959-what-data-is-sent-to-google-analytics/

Reference: https://www.calltrackingmetrics.com/support/integrations-account-management/google-analytics/1543120-setting-up-goals-in-google-analytics/

Here’s how the event data is sent over from Call Tracking Metrics into Google Analytics.

When creating the phone call goals in Google Analytics, there are several that you can create which are helpful. Here’s a simple overview of the event categories and event labels you can use to track all phone calls, first time callers and repeat callers.

I’ve already created these three Call Tracking Metrics goals in Google Analytics for you incase you don’t want to create them yourself. You can import them into your own Google Analytics account by clicking on this button.

Import GA Goals

*You can segment the calls even more if desired. The “event action” will match the description / nickname of the call tracking number in Call Tracking Metrics.