Google My Business Category & Competitor Analysis
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Reasons to Analyze GMB Categories
You May Be Missing Out
You may be using the right categories in a given GMB listing but there still may be more that you can add that would help the listing to rank for more queries. You could be missing out on impressions, clicks and conversions!
Business That Don’t Have a GMB Category
Google My Business does not have category for every type of business. For example, one of my clients calibrates equipment and there’s no GMB category that fits them. So what I had to do was look at the categories that other calibration companies in the area were using. This was a big help!
Google My Business Category Template
In the video below, I’m using this template here. Feel free to make a copy of it. Template