National SEO Timeline
On This Page
You may be wondering what SEO tasks need to be completed for clients. Here’s a high-level overview of what work needs to get done and in what order. You can click on each link for more detail and step-by-step guides.
SEO Onboarding
Before getting started on any SEO work, you will first need to gain access to several different client accounts. Here’s a list of the main one you may need to get access to.
Gaining Access to Client Accounts
- WordPress or other CMS
- Website Hosting – If the client is open to changing hosting companies, read this guide. If not, you may be sorry later.
- Domain Name
- Google Analytics
- Google Search Console
- Google Tag Manager
- Call Tracking
- Keyword Tracking [Documentation To Be Created]
Setting Up Tracking
One-Time SEO Tasks
⚠ Note: Do not make any SEO changes until you have set up tracking. After you have set up tracking you will need to take the following steps below. Most likely, these will be one-time tasks. Of course, repeating the audits annually may be a good idea.
Website Audit
Keyword Research
- Performing Keyword Research
- Creating a Keyword Map Template
- Targeting Keywords on Website Pages Cheat Sheet
- URL Structure
- Page Titles
- Meta Descriptions
- Headings
- Internal Links
- Body / Page Content [Documentation To Be Created]
Content Audit
- Content Suggestions for Missing Pages [Documentation To Be Created]
- Content Pruning [Documentation To Be Created]
- Improving Content Quality [Documentation To Be Created]
Building Backlinks
Ongoing SEO Tasks (Investment Protection)
After all the one-time SEO tasks have been completed, you will still have some work to do each month moving forward. Here are some of the ongoing SEO tasks that can be performed in order to help protect you or your clients SEO investments.
Build Links
Create New Content
- Core Site Pages
- If the client has began to offer new services or products a new page for each one will need to be created on the site.
- Blog Posts
- Creating regular blog posts on the site can give users a reason to return back to your clients site. Also, these blog posts have a good change or ranking for keywords and gather more web traffic.
- 100 SEO Blog Post Ideas: http://www.localvisibilitysystem.com/2014/01/16/100-practical-ideas-for-small-business-blog-posts/
Repeat Audits Annually
- Website
- Reviews
- Content
- Backlinks
SEO Monitoring
Monthly Reports
Further Reading: http://www.localvisibilitysystem.com/2016/12/15/one-time-work-vs-ongoing-work-in-local-seo/