What Is a Linkable Asset?
When you are building links, you have to give people a reason to link to your website. For example, let’s say you have contacted a local website and would like them to link to your website. You can’t just say, “Hey, can you link to my website?”. First of all, that’s not the proper way to do link building but also, why would that website owner spend time adding a link from their website to yours? What’s in it for them?
For them to want to link to your site, you will have to motivate them. Some ways you can motivate someone is by letting them know you have a guide or resource on your website that their site visitors might find helpful. If they link to guides and resources, it can provide value to their website visitors. In order to do this though, you will need to have a “linkable asset” on your site already!
Here’s an example scenario. You are a lawn care company and you have a created a guide on your website about how to properly water your lawn. You could contact your local city website and ask them to link to this guide because in the guide you encourage people to obey the local water use restrictions and provide practical tips on lawn care. The city might want to link to this guide because it could help more people heed their water use restrictions.
What you’ll need to do is get creative. Find websites that are related to yours and see what types of websites and articles they link to already. Once you have done that, you can create a guide or resource that would fit their website. You may even contact them and ask them if there’s a specific type of content they would link to if you created it for them.