If you want to target a certain keyword but a page for that keyword does not exist yet, that is considered a “missing” page. The template below can help you find pages that should be created on a site.
Some pages may be ranking ok but it’s always good to improve their rankings if you can. You’ll want to reinforce the target keyword(s) in these important areas of a page. The template below can help you see what pages you can reinforce targeting on.
In the video below, I’m using this template here. Feel free to make a copy of it. Template