Missing Pages & Weak Targeting
Missing Pages
If you want to target a certain keyword but a page for that keyword does not exist yet, that is considered a “missing” page. The template below can help you find pages that should be created on a site.
Reinforce Targeting
Some pages may be ranking ok but it’s always good to improve their rankings if you can. You’ll want to reinforce the target keyword(s) in these important areas of a page. The template below can help you see what pages you can reinforce targeting on.
Keyword Research Template
In the video below, I’m using this template here. Feel free to make a copy of it. Template