Link Building Tactics

Safe(er) Link Building Tactics

Type
Linkable Asset Needed?
Difficulty

Broken Links
Maybe
Medium

Link Reclamation
No
Easy

Unlinked Mentions
No
Easy

Editorials
Maybe
Difficult

Resources
Yes
Easy

Directories
No
Easy

Partnerships
No
Easy

Interviews
No
Medium

Sponsorships
No
Easy

Scholarships
Maybe
Medium

Guest Posts
Maybe
Medium

Testimonials / Reviews
No
Easy

Associations
No
Easy

Chambers of Commerce
No
Easy

Competitors
Maybe
Medium

Further Reading:
https://searchengineland.com/build-links-without-creating-content-5-examples-267364
https://www.searchenginejournal.com/charity-link-building/269501/
Dangerous or Low-Quality Link Building Tactics

  • Private blog networks (PBNs)
  • Buying links
  • Massive guest posting campaigns
  • Choosing anchor text
  • Press releases
  • Low-quality directories
  • Hidden links
  • Embedded links
  • Sitewide links
  • Link exchanges
  • Article spinning
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