Link Building Tactics
Safe(er) Link Building Tactics
| Type | Linkable Asset Needed? | Difficulty |
| Broken Links | Maybe | Medium |
| Link Reclamation | No | Easy |
| Unlinked Mentions | No | Easy |
| Editorials | Maybe | Difficult |
| Resources | Yes | Easy |
| Directories | No | Easy |
| Partnerships | No | Easy |
| Interviews | No | Medium |
| Sponsorships | No | Easy |
| Scholarships | Maybe | Medium |
| Guest Posts | Maybe | Medium |
| Testimonials / Reviews | No | Easy |
| Associations | No | Easy |
| Chambers of Commerce | No | Easy |
| Competitors | Maybe | Medium |
Further Reading:
https://searchengineland.com/build-links-without-creating-content-5-examples-267364
https://www.searchenginejournal.com/charity-link-building/269501/
Dangerous or Low-Quality Link Building Tactics
- Private blog networks (PBNs)
- Buying links
- Massive guest posting campaigns
- Choosing anchor text
- Press releases
- Low-quality directories
- Hidden links
- Embedded links
- Sitewide links
- Link exchanges
- Article spinning