Gaining Access to WordPress

You’ll want to gain access to their CMS in order to make SEO changes. If it’s WordPress this is how a new user can be added.

In WordPress, in the left hand tab click on “Users” and then “Add New”.

wp-add-new-user

Once you are in the user screen, make sure to fill out these fields:

  • Username
  • Email
  • Check the “Send User Notification” box so that the user can set their own password.
  • For “Role” choose “Administrator”

adding-new-user-to-wordpress

Some clients may be apprehensive to add anyone as an Administrator. You need to be an administrator in order to do the following:

  • Install, activate and delete plugins
  • Edit theme files
  • Create, edit and delete pages
  • Add other users as necesarry

If you can’t do these things you will have your hands tied in regards to their SEO.

Reference:
https://wordpress.org/support/article/roles-and-capabilities/#administrator