Content in Tabs / Accordions

What are Tabs / Accordions?

Tabs and Accordions are sections of a website that require the user to click in order to reveal or “see” the content.

How Google Handles Content in Tabs / Accordions

Years ago, Google told us that content hidden in tabs, accordions and other “Click to Expand” content are not given full weight and may be ignored by their ranking algorithms.

But in 2016, Google said they changed this. Google now says that content hidden in tabs, accordions and other “Click to Expand” content are currently given full weight.

Case Studies

However, there have been multiple studies saying otherwise:

https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs/

https://www.rebootonline.com/blog/hidden-text-experiment/

https://www.seroundtable.com/seo-content-tabs-hidden-google-rankings-33045.html

https://dejanmarketing.com/mobile-first-test/

I recommend reading these studies and then coming to your own conclusion!