Content Ideas: Blog Posts


It is best to publish new blog posts regularly. Instead of creating short posts very often, try to aim to create in-depth post less often. Let’s say two highly engaging posts per month. Of course, if clients can only come up with short posts, those will be better than nothing.

It can be hard to come up with ideas on what to write about but these references can help you to come up with some great topics!

After you have selected a subject, think of 3-4 topics you want to address in the post and create an outline. For example, if someone is going to write a post about Legal Separation at a local law firm you could include these topics in the outline.

  • When can you file for a separation?
  • Does Florida recognize legal separation?
  • Are there any other substitutes for legal separation?
  • Can I get child support and alimony if I am separated?

Once the post has been written, you can add the bullet points listed above as h2 or h3 headings in the article and go into more depth about each bullet point.

Organizing Localized Blog Posts

What I like to do is create a blog post category for each city you have a location in or have a service-area in. Then I change the WordPress settings so that this city category is the folder for each blog post.


Then for each blog post, you assign that city category as the primary blog category.


Example of how the URLs will be structured for each localized blog post:

  • /tampa/best-coffee-shops-in-tampa/
  • /clearwater/favorite-restaurants-in-clearwater/

And when you go to the category page of /tampa/ or /clearwater/, all blog posts that belong under these categories will be listed.

⚠ Note: Make sure that all blog post categories are set to be indexable.

Organizing Niche-Related Blog Posts

You can do the same thing for different keyword categories the site is already targeting.

Example of how the URLs will be structured for each niche-related blog post:

  • /hvac-maintenance/how-to-replace-an-ac-filer/
  • /air-quality/using-uv-light-to-kill-germs/

Localized + Niche Blog Post Ideas

I’ve also created a simple localized blog post idea template to get you started on what topics to write about.