URL Structure

The structure of your URLs and is another opportunity to help organize your content better and help search engines understand more about your business. There have been many studies that indicate Google finds keywords in the URL valuable and at times it’s been shown to help rankings as long as all your other SEO ducks are in a row.

URLs are another place that I recommend including your target keywords if it’s reasonable to do so, although I do not recommend stuffing keywords into your URLs.


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