Creating a Keyword Map
First, make a copy of this keyword map template.
Pulling Site Data
You will need to use a crawling software in order to pull a list of all URLs on the site along with their data. I use Screaming Frog for this. We need to get all the items listed below and past them into the Google Sheet you just created.
- URLs
- Page Titles
- Meta Descriptions
- H1s
Pulling Keyword Data
You will need to use a keyword research tool like Ahrefs or SEMrush. The goal is to think of and discover as many keywords as possible that could be used on the site. After adding them to a keyword tool, you can see search volume, keyword difficulty and other metrics that will help you decide which keywords to target on the site.
Matching Keywords to Pages
Try to match keyword from the list you created when doing keyword research with each page listed in the keyword map. You’ll mainly want to focus on the home page, service pages and the contact page. Other miscellaneous pages such as the about page may not have a keyword to target. For example, who searching for phrases like “about simon’s dental center”? No one.
If you notice there is a keyword that would be great to target, but that there is no corresponding page a page for that keyword will need to be created. You’ll want to add this page / topic to the “content suggestions”.
Examples of multiple keywords that are similar that you can target on the same page:
- Pet Grooming, Dog Grooming, Cat Grooming
- HVAC Service, HVAC Services
- Online Marketing, Internet Marketing, Digital Marketing
Examples of multiple keywords that are not similar enough to target on the same page:
- Pet Grooming, Pet Boarding
- Air Conditioning Installation, Heater Repair
- Online Marketing, Website Design
When actually implementing the keyword map, you may find the keyword targeting guide helpful.