Most people have heard of WordPress but don’t know much about it. WordPress allows people to host a free blog on their website. But many people aren’t aware that you can create complete, robust websites (not just blogs) with WordPress as well.
In simple terms, WordPress is a website creation tool. It’s one of the easiest and most powerful website content management systems (CMS) available today. Of course, there are other options out there but WordPress is our absolute favorite. We find that it offers simplicity but also allows for deep customization. Let us explain.
WordPress allows you to upload an already created website theme. A website theme is the general design of what the website will look like and how it will function. Today, most people don’t need to code a website from scratch. We can save time by using an already created WordPress website theme and then customize it by changing colors, fonts and other aspects. You can add other great features to your site as well by using WordPress “plugins”. These allow for adding things like an appointment scheduler or a contact form right on your website.
Since WordPress is our favorite this is what we recommend since it will allow you to expand your website’s capabilities as your company grows. What if you want to add eCommerce to your website down the road or collect email addresses and store them in your email list database? WordPress will be able to support these types of activities. The only draw back is that if you have never built a website before, it can be hard to navigate the back-end of WordPress to make changes or updates to your site. Once we make a site for you, we’d love to show you how to make small changes or updates but if you need more help than that we recommend you hire a webmaster that knows how to use WordPress or have us maintain your website for you.
Take it from a local SEO consultant, if you are concerned about search engine optimization, your website’s performance and being able to expand your website’s capabilities in the future, then a WordPress website would be the best option for you. It is going to cost you more money to have one made but as the saying goes, “You get what you pay for”.