There are many website designers out there who build amazing sites. But do they load fast? Can people find them when they are searching on the Internet? If not, then the website design is futile. What you want is an SEO company that can get your website healthy and ready to perform!
What Is SEO?
SEO stands for search engine optimization. Search engines like Google show several types of search results to their users. There are paid ads, local results and organic results. You want to make sure to your business shows up in all three areas if possible. SEO is optimizing your website so that is shows up in the organic results. You can view an example here.
The main difference between SEO and local SEO is that a local search has a geographical component to it while SEO does not. If a user goes to a search engine and types in a keyword + location, they will see local results and organic results that are targeting that same location. For example, searching for “State Farm Tampa” will show you local agents and offices first. If a user goes to a search engine and types in a keyword without a location, they could see results from anywhere in the US or even from another country. For example, searching for “State Farm” would bring up their corporate website first.
If you’re an online business or are looking to rank nationally, then SEO is right for you. Otherwise, if you are a brick and mortar business with one or more physical locations or a service area business, then local SEO might be better for you.
If you already have a website, I can review your site to see what improvements can be made in order to help your websites rankings. I will go over your site with a fine-toothed comb looking for site errors and areas for improvement. Then you have the option of implementing the needed changes yourself or having me do it for you.
Ongoing SEO Services
Once an audit has been completed, it will be necessary to work on the issues that were discovered in the SEO audit. These issues can include some of the following. My monthly SEO services start at $1000/mo.
We can work on improving your site speed. We use SiteGround for our WordPress hosting which includes three levels of caching and a content delivery network. In non-nerd terms, your site can be pretty darn fast.
I can build in Schema markup, compress image files, perform keyword research, create page titles, meta descriptions, architect internal linking and many other things that are pertinent to ranking well in the search engines.
If you are a local business this can be one of the most important things for your website. It’s pertinent that you manage your Google My Business listing. This can include optimizing it, monitoring it’s rankings, fighting spam (when competitors cheat) and other tasks.
I can manage all of your business listings online such as Yelp, YellowPages, BBB, etc. It’s important to make sure they are all accurate and up to date.
Your online reputation is extremely important. If you have too many bad reviews, many people won’t even pay your business any mind. I can set up a way to collect reviews on your website and also encourage reviews on 3rd party sites like Google, Yelp, Facebook, etc.