About The DIY SEO Group

DIY SEO is a free meetup group for business owners in the St. Petersburg, FL area who are interested in learning how to do their own search engine optimization (SEO) for their business.

What is SEO you may ask?

SEO is optimizing your website so that is shows up in the local results and organic results on search engines. The ultimate goal is to get your website to rank higher than your competitors on search engines.

Do I need to have SEO skills?

All skill levels are welcome and no questions are considered stupid. I started this group because I’d like to help small businesses succeed online. There are a lot of scammers out there so it’s important to be educated. It’s also important to note that if your SEO isn’t done properly you can actually hurt your website’s rankings.

Just a side note, this group is not for SEO professionals but is for business owners who want to learn to do their own SEO.

Join Our Group

Here is a link to our meetup group:

Best SEO Blogs to Follow and Read

I wanted to share some of the SEO blogs that I follow. This is where I learned most of what I know now. I hope you find them useful.

SEO Lessons

SEO Lesson 1: Website Audit on 1/11/17

SEO Lesson 1: Website Audit

Thursday, Jan 12, 2017, 6:00 PM

The Iron Yard
260 1st Ave South, Suite. 300 Saint Petersburg, FL

5 SEO Grasshoppers Went

BackgroundOur first meetup went well! We got to know each other a bit and came up with a list of SEO topics that we want to learn. It was decided that for our first workshop we wanted to learn how to perform a website audit.AgendaWe are going to walk through a website audit that checks about 100 things on a website. Bring your lap top if you can…

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Website Audit Template

Free Tools We Used in Class

SEO Lesson 2: Google Analytics on 2/13/17

SEO Lesson 2: Google Analytics

Monday, Feb 13, 2017, 6:00 PM

The Iron Yard
260 1st Ave South, Suite. 300 Saint Petersburg, FL

6 SEO Grasshoppers Went

Usually our meetups are held on the 2nd Thursday of each month at 6pm at the Iron Yard in St. Pete.However, for lesson 2 I will not be available on 2/9 for the SEO meetup so I had to reschedule it to 2/13.We are going to go over some Google Analytics basics. The goal is to help users get more acquainted with this free tool and learn how to analyz…

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Bounce Rate

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Analytics Academy

Google Analytics Individual Qualification (IQ)

Engagement Metrics as Ranking Factor

SEO Lesson 4: Yoast SEO Plugin on 4/13/17

SEO Lesson 4: WordPress Yoast SEO Plugin

Thursday, Apr 13, 2017, 6:00 PM

The Iron Yard
260 1st Ave South, Suite. 300 Saint Petersburg, FL

9 SEO Grasshoppers Went

For those of you who have a WordPress website, we are going to walk through installing and configuring a WordPress plugin called Yoast SEO.This plugin allows you to configure many different SEO settings for your website.

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Download The Free Plugin

Support Documentation


SEO Settings
Page SEO Settings
– Redirect media files to post page
– Images will still be indexed
– Media post types will not be indexed
Category and Tag pages

SEO Lesson 5: on 5/25/17

SEO Lesson 5:

Thursday, May 25, 2017, 6:00 PM

The Iron Yard
260 1st Ave South, Suite. 300 Saint Petersburg, FL

8 SEO Grasshoppers Went

Would you like to learn more about marking your website up in simple terms, Schema is a way to give more meaning to certain pieces of content on your website so that search engines can understand it better. For example, you can markup your business name, address and phone number or reviews left by your customers.We are going to go o…

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Tutorials & Examples

No Street Address Example

<script type="application/ld+json">
  "@context": "",
  "@type" : "LocalBusiness",
  "@id" : " ",
  "name" : "Pigzilla",
  "logo" : "",
  "telephone" : "+1-727-515-5767",
  "email" : "[email protected]",
  "sameAs" : [ ",-83.0003973,10z/data=!3m1!4b1!4m5!3m4!1s0x88c2e3c8766bb3e1:0xbb5023cd12d6180b!8m2!3d27.9224673!4d-82.7262775", "", "", "", "" ],
  "url" : "",
  "image": "",
  "description" : "SEO Agency in Pinellas County, Florida",
  "address" : {
    "@type" : "PostalAddress",
    "addressLocality" : "St. Petersburg",
    "addressRegion" : "FL",
    "postalCode" : "33713"

See more local business schema examples.