Task ID,Created At,Completed At,Last Modified,Name,Section/Column,Assignee,Assignee Email,Start Date,Due Date,Tags,Notes,Projects,Parent Task 1.13113E+15,7/13/19,,4/2/20,Google My Business,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done We need to gain access to the clients Google My Business account so that we can make sure it's optimized If they don't have Google My Business set up yet, we will set it up for them and then optimize it. Each task below has details on what needs to be done and how to do it. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Get Access or Set Up,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ If Google My Business has not been set up yet, follow this BHB guide: https://www.pigzilla.co/training/bhb/google-my-business/set-up/ If Google My Business is already set up, you need to be added as a user: https://www.pigzilla.co/training/bhb/google-my-business/set-up/#add-users",,Google My Business 1.13813E+15,9/2/19,,4/2/20,Optimize,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Optimize the Google My Business listing by following this guide: https://www.pigzilla.co/training/bhb/google-my-business/optimization/",,Google My Business 1.13813E+15,9/2/19,,4/2/20,UTM Code,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Make sure to add a UTM code to the website address in the GMB listing. Follow this guide: https://www.pigzilla.co/training/bhb/google-my-business/utm-tracking/",,Google My Business 1.13813E+15,9/2/19,,4/2/20,Call Tracking,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Use a local phone number, not a toll-free number if you can. If the client is using call tracking, we want to add a call tracking number to their GMB listing. Put the tracking number in the ""Primary phone"" field. of the GMB listing and then put the real business phone number in the first ""Additional phone"" field. Always test the call tracking number first to make sure it's receiving calls to the correct number before adding it to the GMB listing.",,Google My Business 1.13113E+15,7/13/19,,4/2/20,Google Analytics,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done We need to gain access to the clients Google Analytics account so that we can make sure it's configured and working properly. If they don't have Google Analytics set up yet, we will set it up for them and then configure it. Each task below has details on what needs to be done and how to do it. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.15972E+15,1/30/20,,4/2/20,Get Access or Set Up,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ If Google Analytics has not been set up yet, follow this BHB guide: https://www.pigzilla.co/training/bhb/tracking-organic-traffic/install-google-analytics/ If Google Analytics is already set up, you need to request access to it. Follow this BHB Guide: https://www.pigzilla.co/training/bhb/account-access/google-analytics/",,Google Analytics 1.15972E+15,1/30/20,,4/2/20,Configure,,,,,,,"How to Do It Sign into BHB here to read access SEO training guides: https://www.pigzilla.co/login/ Click on this link to see how to complete this task: Once you have set up or gain access to Google Analytics, follow this BHB Guide: https://www.pigzilla.co/training/bhb/tracking-organic-traffic/configuring-google-analytics/",,Google Analytics 1.13113E+15,7/13/19,,4/2/20,Conversions / Goal Tracking,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done We need to tracking conversions in order to prove that SEO efforts are making an impact. This includes tracking things like phone calls, contact form submissions, file downloads, clicks on email addresses, etc. Each task below has details on what needs to be done and how to do it. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Forms,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ If the site is using Contact Form 7, follow this guide: https://www.pigzilla.co/training/bhb/tracking-conversions/contact-form-7/ If the site is using Gravity Forms, follow this guide: [GUIDE NOT CREATED YET] You can use this plugin to set up the events: https://wordpress.org/plugins/gravity-forms-google-analytics-event-tracking/ If the site is using other types of contact forms, follow this guide: [GUIDE NOT CREATED YET]",,Conversions / Goal Tracking 1.13813E+15,9/2/19,,4/2/20,Phone Calls,,,,,,,"I highly recommend tracking all phone calls using a call tracking software. If you don't have budget for that you can track clicks on phone numbers instead using Google Tag Manager. This will only track phone calls made from mobile devices and will exclude calls from desktop devices. Always test the call tracking numbers first to make sure they are receiving calls to the correct number before making this live on the site. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ CallRail If the site is using CallRail, follow this guide: https://www.pigzilla.co/training/bhb/tracking-conversions/callrail-phone-calls/ If you need access to their CallRail account: https://www.pigzilla.co/training/bhb/account-access/callrail/ Call Tracking Metrics If the site is using Call Tracking Metrics, follow this guide: https://www.pigzilla.co/training/bhb/tracking-conversions/tracking-call-tracking-metrics/ If you need access to their Call Tracking Metrics account: https://www.pigzilla.co/training/bhb/account-access/call-tracking-metrics/ Phone Clicks If the site is not using any call tracking, follow this guide to at least track phone clicks: [GUIDE NOT CREATED YET]",,Conversions / Goal Tracking 1.15972E+15,1/30/20,,4/2/20,Email Clicks,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ You can tracking how many users clicked on an email address (implying they may have ended up emailing the business). Follow this guide: [GUIDE NOT CREATED YET]",,Conversions / Goal Tracking 1.15972E+15,1/30/20,,4/2/20,File Downloads,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ You can track how many users downloaded various types of files form the site. Follow this guide: https://www.pigzilla.co/training/bhb/tracking-conversions/file-downloads/",,Conversions / Goal Tracking 1.13813E+15,9/2/19,,4/2/20,Other,,,,,,,"Some site will have special conversions that need to be tracked. Check with the client and see if they have any additional events that want to track. For example, eCommerce tracking, scroll tracking, etc.",,Conversions / Goal Tracking 1.13113E+15,7/13/19,,4/2/20,Google Search Console,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done We need to gain access to the clients Google Search Console account so that we can make sure it's configured and working properly. If they don't have a Google Search Console set up yet, we will set it up for them and then configure it. Each task below has details on what needs to be done and how to do it. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Get Access or Set Up,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ If Google Search Console has not been set up yet, follow this BHB guide: [GUIDE NOT CREATED YET] If Google Search Console is already set up, you need to request access to it. Follow this BHB Guide: https://www.pigzilla.co/training/bhb/account-access/google-search-console/",,Google Search Console 1.13813E+15,9/2/19,,4/2/20,http://,,,,,,,Make sure to verify this version of the domain.,,Google Search Console 1.13813E+15,9/2/19,,4/2/20,http://www,,,,,,,Make sure to verify this version of the domain.,,Google Search Console 1.13813E+15,9/2/19,,4/2/20,https://,,,,,,,Make sure to verify this version of the domain if the site has an SSL certificate installed.,,Google Search Console 1.13813E+15,9/2/19,,4/2/20,https://www,,,,,,,Make sure to verify this version of the domain if the site has an SSL certificate installed.,,Google Search Console 1.13113E+15,7/13/19,,4/2/20,Google Tag Manager,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done Google Tag Manger is used to track certain events on websites such as file downloads, clicks on email addresses, form submissions, etc. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ If Google Tag Manager has not been set up yet, follow this BHB guide: https://www.pigzilla.co/training/bhb/tracking-events/installing-google-tag-manager/ If Google Tag Manager is already set up, you need to request access to it. Follow this BHB Guide: https://www.pigzilla.co/training/bhb/account-access/google-tag-manager/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Keyword Tracking,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done You will want to track import keywords for the site before you make any SEO changes to it. The reason is, you want to be able to measure results and report them to the client. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ If you don't have a keyword tracker you like, follow this BHB guide: https://www.pigzilla.co/training/bhb/tracking-keywords/keywords/https://www.pigzilla.co/training/bhb/account-access/google-tag-manager/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel. ",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Website Audit,Month 1: Local SEO Setup,,,,,,"What Needs to Be Done Make a copy of this website audit template: https://docs.google.com/spreadsheets/d/1VqcwAElKVscAh2s4-A94acYK35jPLSLegbEWRbak43A/edit?usp=sharing Audit all the items on this list. If you are not skilled enough yet or don't have much time to complete an audit you can try an automated audit tool. However, it will not be as thorough as a manual website audit. Some automated tools that do site audits: Ahrefs SEMrush Agency Analytics Sitebulb DeepCrawl I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel. ",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Upload Website Audit Items to Asana,Month 2: On-Page,,,,,,"What Needs to Be Done After the website audit has been completed, you'll need to upload the audit file in CSV format to Asana in order to create tasks for each issues that needs to be fixed. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ You will need to clean up the website audit sheet and upload it to Asana. Follow this guide; https://www.pigzilla.co/training/bhb/seo-operations/upload-website-audit-items-to-asana/ Make sure to assign the tasks out with due dates. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel. ",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Keyword Map,Month 2: On-Page,,,,,,"What Needs to Be Done We need to do some keyword research and decide what keywords we are going to target on each important page of the site. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide: https://www.pigzilla.co/training/bhb/keywords/creating-a-keyword-map/ Here are some tips on keyword research: https://www.pigzilla.co/training/bhb/keywords/preforming-keyword-research/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Review Content,Month 2: On-Page,,,,,,"What Needs to Be Done We want to review all of the content on the site to see if any pages are missing. There may be keywords we want to target but no page exists yet for that topic. We also want to make sure that core service pages have enough copy and that the quality is high! How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ [GUIDE TO BE CREATED] Make a copy of this template https://docs.google.com/spreadsheets/d/1xWM9F5_PUiRwOKaqeaHW5lBELOgm_DYxvl_12TPOF6Q/edit?usp=sharing Add any pages that have under 500 words in the body of the page and any pages that are missing. You will come across missing pages when you are doing keyword research in the Keyword Map task. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Request New Content,Month 2: On-Page,,,,,,"What Needs to Be Done We need to have the new content created so we can publish it on the site. How to Do It If new pages need to be created in order to target keywords, request this from the client or a copywriter. If current pages need to have more copy added to them, request this from the client or a copywriter. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.16966E+15,4/2/20,,4/2/20,Keyword Targeting,Month 2: On-Page,,,,,,"What Needs to Be Done Once you have completed the keyword map, you will need to implement the changes on the following elements: URL Structure Page Titles Meta Descriptions Headings Internal Links How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this guide on implementing a keyword map / keyword targeting: https://www.pigzilla.co/training/bhb/keywords/targeting/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Begin Work on Items from Website Audit,Month 2: On-Page,,,,,,"Being working on the items from the website audit that you uploaded to Asana. This can take a few weeks or months to complete. If you haven't already, make sure to assign the tasks out with due dates.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Post New Content,Month 3: Off-Page,,,,,,"What Needs to Be Done Once the client or copywriter has provided us with the new content, we need to add it to the site. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Basic Link Building,Month 3: Off-Page,,,,,,"What Needs to Be Done After all new pages have been added to the site we can start on link building. To me, basic link building means creating easy to build links such as directories and profile links. We don't want to build too many of these though since they are not usually high-quality links. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ [GUIDE NOT CREATED YET] I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.16966E+15,4/2/20,,4/2/20,Premium Link Building,Month 3: Off-Page,,,,,,"What Needs to Be Done After all new pages have been added to the site we can start on link building. To me, premium link building means building some high-quality, harder to get links. This usually requires a hefty budget and a lot of time. If the client does not have budget for this, you can build some basic links for them. Types of Premiums Links: Guest Posts Editorials Resources Sponsorships Unlinked Mentions How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ [GUIDE NOT CREATED YET] I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Citation Audit,Month 3: Off-Page,,,,,,"What Needs to Be Done We need to audit the clients business listings to see what action needs to be taken. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide in order to do a manual citation audit: https://www.pigzilla.co/training/bhb/citation-management/manual-citation-audit/ If you would rather automate this or outsource it, you can try: Yext Moz Local Whitespark I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Citation Cleanup,Month 3: Off-Page,,,,,,"What Needs to Be Done After a citation audit has been completed we need to clean up the clients business listings. If they do not have any yet, then we need to create them. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide in order to do manual citation cleanup: https://www.pigzilla.co/training/bhb/citation-management/manual-citation-cleanup/ If you would rather automate this or outsource it, you can try: Yext Moz Local Whitespark I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Reputation Audit,Month 3: Off-Page,,,,,,"What Needs to Be Done We need to audit the clients online reviews to see what action needs to be taken. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide in order to perform a manual citation audit: [GUIDE NOT YET CREATED] If you would like to use an automated tool for this, try https://whitespark.ca/review-checker/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Collect Reviews,Ongoing Local SEO,,,,,,"Make this task recurring on an interval of your choice. I suggest once a week or once a month depending on how many customers you are dealing with. What Needs to Be Done We want to increase the number of positive reviews the client gets on the review sites most important to them. Examples: Google My Business Facebook Yelp Angie's List How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on how to collect reviews: https://www.pigzilla.co/training/bhb/reputation-management/get-more-reviews/ If you want to automate this, try https://whitespark.ca/reputation-builder/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Reply to Reviews,Ongoing Local SEO,,,,,,"Make this task recurring on an interval of your choice. I suggest once a week or one a month depending on how many reviews are coming in. What Needs to Be Done It's a best practice to reply to both positive and negative reviews. Notify the client of any reviews and either coach them on how to reply or reply on their behalf. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on how to reply to reviews https://www.pigzilla.co/training/bhb/reputation-management/replying-to-reviews/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Google My Business Spam,Ongoing Local SEO,,,,,,"Make this task recurring on an interval of your choice. I suggest once a month. What Needs to Be Done Sometimes a competitor can outrank your client by using spammy tactics. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ [GUIDE NOT YET CREATED] Choose a few of the most important keywords your client wants to rank for or is ranking for. See who is ranking above them and see if any of them are cheating. Examples: Keyword stuffing in business name Not a real office location Then either suggest an edit or report them to Google for help. Just make sure your client isn't cheating so they don't get in trouble along with the company you reported. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Google My Business Posts,Ongoing Local SEO,,,,,,"Make this task recurring on an interval of your choice. I suggest once a week. What Needs to Be Done On a regular basis it's a great idea to post on the clients Google My Business listing. This may attract more users to their GMB listing or cause them to take action. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on how to do Google Posts: https://www.pigzilla.co/training/bhb/google-my-business/google-my-business-posts/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13813E+15,9/2/19,,4/2/20,Blog Posts,Ongoing Local SEO,,,,,,"Make this task recurring on an interval of your choice. What Needs to Be Done It is best to publish new blog posts regularly. Instead of creating short posts very often, try to aim to create in-depth post less often. Let’s say two highly engaging posts per month. Of course, if clients can only come up with short posts, those will be better than nothing. How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ View this BHB guide on blog post topic ideas: https://www.pigzilla.co/training/bhb/content/blog-posts/ I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,Local SEO Monitoring,Ongoing Local SEO,,,,,,"Make this a monthly recurring task on at least a monthly basis. What Needs to Be Done On a monthly basis you should be reviewing organic traffic in Google Analytics, errors in Google Search Console, Keyword Ranking fluctuations and changes to Google's algorithms. Each task below has details on what needs to be done and how to do it. I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.15972E+15,1/30/20,,4/2/20,Google Analytics,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on monitoring organic traffic in Google Analytics: https://www.pigzilla.co/training/bhb/seo-monitoring/google-analytics-organic-traffic/",,Local SEO Monitoring 1.15972E+15,1/30/20,,4/2/20,Google Search Console,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on monitoring crawl errors in Google Search Console: https://www.pigzilla.co/training/bhb/seo-monitoring/google-search-console-errors/ Follow this BHB guide on monitoring index status in Google Search Console: https://www.pigzilla.co/training/bhb/seo-monitoring/google-search-console-index-status/",,Local SEO Monitoring 1.15972E+15,1/30/20,,4/2/20,Keyword Rankings,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on monitoring keyword rankings: https://www.pigzilla.co/training/bhb/seo-monitoring/keyword-rankings/",,Local SEO Monitoring 1.15972E+15,1/30/20,,4/2/20,Algorithm Updates,,,,,,,"How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ Follow this BHB guide on checking Google's algorithm changes: https://www.pigzilla.co/training/bhb/seo-monitoring/algorithm-updates/",,Local SEO Monitoring 1.13113E+15,7/13/19,,4/2/20,Monthly Local SEO Report,Ongoing Local SEO,,,,,,"Make this a recurring task on a monthly basis. What Needs to Be Done On a monthly basis, you will want to share an SEO report with your client. They need to know what they are getting for their money. There are a number of tools you can use to make this easier such as: Agency Analytics Google Data Studio What metrics should you include in the report? Keep it simple. Focus on conversions. Example Report https://www.pigzilla.co/wp-content/uploads/pigzilla-example-monthly-local-seo-report.pdf How to Do It Sign into BHB here to access the BHB training guides: https://www.pigzilla.co/login/ [GUIDE NOT CREATED YET] I'm Stuck and Need Help Need help completing this task? Ask for help in Slack in the #ask-dani channel.",BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,EXAMPLE TASK FROM AUDIT: SSL Certificate,Website Audit Items,,,,,,,BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,EXAMPLE TASK FROM AUDIT: Broken Links,Website Audit Items,,,,,,,BHB Local SEO Task Template, 1.13113E+15,7/13/19,,4/2/20,EXAMPLE TASK FROM AUDIT: Robots.txt,Website Audit Items,,,,,,,BHB Local SEO Task Template,