Tracking Form Submissions

Conversions Overview

Each client is going to have different goals. Some clients will consider a phone call the most important action a user can take on their site while others will think a contact form is more important. Because of this, I’m going to show you how to track them the top ones. You can choose to include or exclude any of them from your SEO strategy.

Form Submissions

Contact Form 7

WordPress Plugin

Contact Form 7 Goals in Google Analytics

Tag – Contact Form 7
Trigger – Contact Form 7 Submit
Event – gtm4wp.contactForm7Submitted

Gravity Forms

WordPress Plugin

Gravity Forms Goals in Google Analytics

Import Google Tag Manager Container

For this to work you need to replace these fields.


Import Google Analytics Goals using this link.


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