You may be wondering what local SEO tasks need to be completed for clients. Here’s a high-level overview of what work needs to get done and in what order. You can click on each link for more detail and step-by-step guides.
Before getting started on any SEO work, you will first need to gain access to several different client accounts. Here’s a list of the main one you may need to get access to.
- Gaining Access to Client Accounts
- WordPress or other CMS
- Website Hosting – If the client is open to changing hosting companies, read this guide. If not, you may be sorry later.
- Domain Name
- Google Analytics
- Google Search Console
- Google Tag Manager
- Google My Business [Documentation To Be Created]
- Call Tracking
- Keyword Tracking [Documentation To Be Created]
After you have gained access to what you need, you will want to set up tracking in order to start collecting data. This will give you a baseline so that after making SEO changes you can measure results.
- Setting Up Tracking
Note: Do not make any SEO changes until you have set up tracking. After you have set up tracking you will need to take the following steps below. Most likely, these will be one-time tasks. Of course, repeating the audits annually may be a good idea.
- (ONE) Website Audit
- (TWO) Google My Business
- Citation Management
- Reputation Management
- (EIGHT) Keyword Research
- (NINE) Content Audit [Documentation To Be Created]
- Content Suggestions for Missing Pages [Documentation To Be Created]
- Content Pruning [Documentation To Be Created]
- Improving Content Quality [Documentation To Be Created]
- (TEN) Building Backlinks
After all the one-time SEO tasks have been completed, you will still have some work to do each month moving forward. Here are some of the ongoing SEO tasks that can be performed in order to help protect you or your clients SEO investments.
- Updating Citations
- If the client has changes business names, phone numbers, physical addresses or website addresses all citations will need to be updated with this new information. Citation consistency is one of the critical relevancy factors for determining if your business is even eligible to show up in a Google’s local pack.
- Suppressing Duplicates (if using a tool like Yext or Moz Local)
- Collecting Online Reviews
- Send out requests to customers for feedback / reviews.
- Google My Business: https://www.localsearchforum.com/threads/what-are-your-top-5-suggestions.54211/
- Building Links
- Creating New Content
- Core Site Pages
- If the client has began to offer new services or products a new page for each one will need to be created on the site.
- Blog Posts
- Creating regular blog posts on the site can give users a reason to return back to your clients site. Also, these blog posts have a good change or ranking for keywords and gather more web traffic.
- 100 Local SEO Blog Post Ideas: http://www.localvisibilitysystem.com/2014/01/16/100-practical-ideas-for-small-business-blog-posts/
- Core Site Pages
- Repeat Audits Annually
- SEO Monitoring
- Monthly Reports
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