Link Building Tactics

Type Linkable Asset Needed? Difficulty
Broken Links Maybe Medium
Link Reclamation No Easy
Unlinked Mentions No Easy
Editorials Maybe Difficult
Resources Yes Easy
Directories No Easy
Partnerships No Easy
Interviews No Medium
Sponsorships No Easy
Scholarships Maybe Medium
Guest Posts Maybe Medium
Testimonials / Reviews No Easy
Associations No Easy
Chambers of Commerce No Easy
Competitors Maybe Medium

Further Reading:
http://searchengineland.com/build-links-without-creating-content-5-examples-267364
https://www.searchenginejournal.com/charity-link-building/269501/

  • Private blog networks (PBNs)
  • Buying links
  • Massive guest posting campaigns
  • Choosing anchor text
  • Press releases
  • Low-quality directories
  • Hidden links
  • Embedded links
  • Sitewide links
  • Link exchanges
  • Article spinning

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