Google My Business Tracking

Google My Business listings allow you to add a business website link into them. When someone clicks on that website link from a Google My Business listing, it does not get tracked in Google Analytics separately. Google just lumps it together under google / organic. We want to track website visits from Google My Business listings in Google Analytics separately.

You can do this by adding a UTM code to the end of the website address that is listed in the Google My Business listing. In a nutshell, we are going to update the URL that is being used in the Google My Business listing.

Before it will look like:


https://example.com

After it will look like:


https://example.com/?utm_source=google%20my%20business&utm_medium=organic&utm_campaign=gmb%20website

Note: “%20” means space.

Edit the Google My Business Website Address

Log into https://www.google.com/business/

Select the business you’d like to edit

Click on “Info” on the left hand side

Click the pencil icon next to “Website” in order to edit the website address

google-my-business-website-address

There will already be a website address in there (most likely) like http://example.com or https://www.example.com. You will need to paste the following code to the end of the website address, then click “Apply” to save your changes.

For a Single Location


?utm_source=google%20my%20business&utm_medium=organic&utm_campaign=gmb%20website

For Multiple Locations

Leave everything the same except change the UTM Campaign to include the location name.


?utm_source=google%20my%20business&utm_medium=organic&utm_campaign=tampa%20office

?utm_source=google%20my%20business&utm_medium=organic&utm_campaign=sarasota%20office

For Multiple Practitioners

Leave everything the same except change the UTM Campaign to include the practitioners name. If they are at several offices, include the office location and their name.


?utm_source=google%20my%20business&utm_medium=organic&utm_campaign=tampa%20bob%20smith

?utm_source=google%20my%20business&utm_medium=organic&utm_campaign=sarasota%20bob%20smith

Test The Tracking Code

Log into https://analytics.google.com/

Click on “Real-Time”, then “Traffic Sources”

Google the business name on Google.com

Click on the “Website” button in their Google My Business listing

find-google-my-business-website-link

You should see this being tracked live in Google Analytics

Click on “Real-Time”, then “Traffic Sources”

Under “Medium” it should say “Organic” and under “Source” it should say “Google My Business”

test-google-my-business-tracking-code

References:
http://www.localseoguide.com/seriously-track-your-google-my-business-pages/
https://ga-dev-tools.appspot.com/campaign-url-builder/

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