See what competitors are using for categories and make sure your clients is using them as well. This is a good way to see if any important categories are missing or have not been discovered yet.
Please look at the top three competitor for each of these keyword phrases on https://www.google.com/maps:
keyword phrase one
keyword phrase two
keyword phrase three
Find the CID number using this tool: https://www.brightlocal.com/free-local-seo-tools/google-id-and-review-link-generator/
Add the CID number to the end of this URL:
View page source and search for primary category and see what other categories are.
Here’s the Google Sheet: https://docs.google.com/spreadsheets/d/111PYhktF0La3SWaxuRAoVogihceK05S86q031txpHoM/edit#gid=0[not sure how to do that?]
You can try this tool but it hasn’t been working lately: https://stopcraponthemap.com/
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