See what competitors are using for categories and make sure your clients is using them as well. This is a good way to see if any important categories are missing or have not been discovered yet.
Please look at the top three competitor for each of these keyword phrases on https://www.google.com/maps:
keyword phrase one
keyword phrase two
keyword phrase three
Find the CID number using this tool: https://www.brightlocal.com/free-local-seo-tools/google-id-and-review-link-generator/
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