Gaining Access to Google Tag Manager

Access to Important Accounts

It’s best to have them add you as a user to their accounts instead of sharing their usernames and passwords with you. That way all your changes will be tracked under your account so you can’t be accused of something someone else did. Also, if you were to ever part ways, they can easily shut off your access to their accounts, thus protecting you from any accusations down the road.

Google Tag Manager Overview

You may need access to their current Google Tag Manager account.

If client already has Google Tag Manger set up they should add [email] on the “admin” level of any related Google Tag Manager accounts.

Why do you need “admin” permissions? If you don’t have the proper user permission, you won’t be able to complete important SEO tasks such as:

  • Adding another team member to Google Tag Manager
  • Create new containers in Google Tag Manager
  • Publish Google Tag Manager tags and triggers

Reference: https://support.google.com/tagmanager/answer/6107011

If the client does not have Google Tag Manager set up yet, you may need to set this up for them depending on what conversions you want to track.

You can use GTM to track clicks on phone numbers, form submissions, file downloads, etc.

Google Tag Manager Access Email Template


Hello [name],

In order to provide the absolute best SEO services for you, we will need access to your Google Tag Manager account. Please take the following steps.

Log into Google Search Console here: https://tagmanager.google.com/.

In Google Tag Manager click on “admin” then “user management”.

Add [email] as a user on the “Administrator” level.

Please do this for all related Google Tag Manager accounts and containers. If you don’t have all of them set up, please let us know.

Why do we need administrator permissions? If we don’t have the proper user permissions, we won’t be able to complete important SEO tasks that require:

1) Adding another team member to Google Tag Manager
2) Creating new containers in Google Tag Manager
3) Publishing Google Tag Manager tags and triggers

Reference: https://support.google.com/tagmanager/answer/6107011

Let us know if you encounter any issues or have any questions.

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