Content Pruning

Compare indexed pages to landing pages getting organic traffic

https://www.gsqi.com/marketing-blog/how-to-identify-analyze-fix-infinite-spaces/ 

Look in GA to see what pages are getting zero traffic and 404 them. If they have backlinks pointing to them, then 301 them.

Look in GA for pages with high impression but low clicks. Improve page titles on these pages.

http://www.localvisibilitysystem.com/2019/07/30/the-local-seo-data-jackpot-you-missed-google-analytics-search-console-integration/

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