Thin content – Screaming Frog
Broken links – Screaming Frog
Includes links to references – https://www.rebootonline.com/blog/long-term-outgoing-link-experiment/
Engaging – GA
Duplicate – SiteLiner
Plagiarism – Copyscape
Spelling – Grammarly
Solid author info –
Keyword overlap – Identify content cannibalization issues between many pages ranking for the same queries
Refresh Content: do your best to add fresh data, tips, examples, and expert quotes to make sure it stays relevant. These elements will help it keep ranking on Google searches.
Popular Consensus: “Machines can’t tell the “accuracy” of content. Our systems rely instead on signals we find align with relevancy of topic and authority.”
Google’s @methode said content accuracy is a ranking factor, but a month ago, @dannysullivan said Google cannot determine the accuracy of content https://t.co/3q7fv1rrRN via @bhumharit @Marie_Haynes @patrickstox pic.twitter.com/5q3v7kF7Hj
— Barry Schwartz (@rustybrick) October 11, 2019
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