Improve Content Quality

Thin content – Screaming Frog
Broken links – Screaming Frog
Includes links to references – https://www.rebootonline.com/blog/long-term-outgoing-link-experiment/
Authority
Engaging – GA
Duplicate – SiteLiner
Plagiarism – Copyscape
Spelling – Grammarly
Solid author info –

Keyword overlap – Identify content cannibalization issues between many pages ranking for the same queries
https://www.aleydasolis.com/en/search-engine-optimization/how-use-google-spreadsheets-for-seo-tasks/

Refresh Content: do your best to add fresh data, tips, examples, and expert quotes to make sure it stays relevant. These elements will help it keep ranking on Google searches.

Popular Consensus: “Machines can’t tell the “accuracy” of content. Our systems rely instead on signals we find align with relevancy of topic and authority.”
-Danny Sullivan


https://www.seroundtable.com/google-content-accuracy-is-a-ranking-factor-28353.html

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