Improve Content Quality

Thin content – Screaming Frog
Broken links – Screaming Frog
Includes links to references –
Engaging – GA
Duplicate – SiteLiner
Plagiarism – Copyscape
Spelling – Grammarly
Solid author info –

Keyword overlap – Identify content cannibalization issues between many pages ranking for the same queries

Refresh Content: do your best to add fresh data, tips, examples, and expert quotes to make sure it stays relevant. These elements will help it keep ranking on Google searches.

Popular Consensus: “Machines can’t tell the “accuracy” of content. Our systems rely instead on signals we find align with relevancy of topic and authority.”
-Danny Sullivan

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