Gather NAPW Information
NAPW stands for (N)ame, (A)ddress, (P)hone and (W)ebsite.
Before getting started on a citation audit, you will need to know if the client has ever changed business names, changed their business address, phone number or website address.
You can create a citation questionnaire or make a copy of mine. [template]
If they have changed any of these, you will want to include those previous business names and / or locations in the citation audit.
The goal of the audi...
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