On a weekly basis, you should be monitoring the health of your clients websites. This can be done by taking the following steps:
View the rankings for each client. You are looking to see if there were any permanent drops in rankings. Rankings naturally fluctuate day by day but if rankings drop for several days or weeks in a row and stay down, this may indicate that there’s an issue.
To view rankings for a specific website, click on a “campaign”. Under the “SEO” tab on the left hand side, click on “rankings”.
Look to see if there are any drops in rankings overall in the last 30 days.
It’s also good to take a look at individual keywords. Especially ones that are important to your client or ones that have high search volume. You can see this by scrolling down the the table under the keyword ranking trend chart.