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Technical SEO

Where do I put JSON-LD Schema scripts?

You can add the code anywhere on your website. It doesn’t matter if you place it in the head or the body section. Google will have no problem reading the code.

Since JSON-LD is a data linking format, there are no additional requests to the server. Therefore, it doesn’t matter if the script is loaded at the top or bottom of the page – there is no render delaying whatsoever.

Reference: https://whitespark.ca/blog/the-json-ld-markup-guide-to-local-business-schema/

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What is consolidating CSS and JavaScript?

Consolidating will improve the load time of your website as well by combining multiple JavaScript and CSS files into one and compressing them. This means less data needs to be downloaded.

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What is minifying CSS and JavaScript?

This process removes white space characters like spaces, newlines and tab strokes from a file to shrink its size. This improves response time since the size of the downloaded files is reduced.

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How can I reduce the size of images on my website?

You can have large, high quality images on your website that are not large in file size. What you need to do is compress your images before uploading them to your website. You can use a service like Compress PNG or Compress JPEG. It’s very easy to use. Keep in mind, the more you reduce the size, the worse the image quality will get so don’t go too crazy with it.

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Why does image size matter on a website?

Sometimes people put extremely large image files on their websites. This is like packing your luggage full of clothes that will last you 30 days when you are only going away for one night. If your images are large in file size (not large in appearance) then loading will take forever! Once again, this is bad for Google, bad for visitors and bad for business.

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How can I choose a good WordPress theme?

You want to use a theme that was built to look good but also functions well. We use StudioPress for our WordPress sites because they are built to load fast, look awesome and StudioPress is a brand that you can trust.

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Why should I care about which WordPress theme I use?

Some themes look amazing but don’t function well and can have a lot of glitches. Coding a website is like installing electrical wire in your home. It should be done neatly and planned out well.

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