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Off-page SEO

How do I use social media for my business?

Usually, it’s best to set up social media accounts on Facebook, Twitter and Google+. Then you should check them regularly for messages from “friends”. You should also post something several times a week to get people to interact with you and visit your social network page.

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What is social media?

Social media are websites and apps that let people create and share content (information and images) with “friends” online.

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How do I build links to my website?

If you want people to link to your website then you have to give them a reason to. For example, does your website have valuable information that people want to share? Does it have cool tools on it that people will enjoy using? If your site doesn’t have anything more than a little bit “about you” on it, then no one will have a reason to link to it. The steps for building links are:

  1. Create useful information, tools or engaging content on your website that is unique.
  2. Contact websites that you want links from in order to get acquainted with them. Basically start networking.
  3. When the timing is right let them know about your unique information, tools, hilarious post or whatever it is. If they find it valuable they will link to you naturally.
  4. DO NOT ask them to link to your site! This can result in a ranking penalty from Google.
  5. DO NOT tell them what anchor text to use! This can result in a ranking penalty from Google.
  6. DO NOT try to get links from low authority or spammy websites. You are only as good as the company you keep.
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Why do I want to get other websites to link to my own website?

In general, the more high quality links that you have to your website the higher Google and other search engines will rank you in the search results. Side note: Google has recently announced that links are not as important anymore if you want to rank well but many studies do not support this.

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What is link building?

Link building is building links from other websites to yours.

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Why do I need to link my website to my Google My Business listing?

It is a best practice to link to your Google My Business listing from your website. Most importantly, it’s helpful for your website visitors but this could possibly help your Google My Business listing rank better.

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What is Google My Business?

Google My Business is basically a local business listing on Google. It used to be called Google+ Local and before that it was Google Places.

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