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Local SEO

Why do I need to link my website to my Google My Business listing?

It is a best practice to link to your Google My Business listing from your website. Most importantly, it’s helpful for your website visitors but this could possibly help your Google My Business listing rank better.

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What is Google My Business?

Google My Business is basically a local business listing on Google. It used to be called Google+ Local and before that it was Google Places.

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How do I set up internal link anchor text?

When you add a link from one page to another, the html will look something like this, “<a href=”http://domain.com/locations/tampa/”>Find out more about our Tampa location!</a>”. Note, this is still ok to do for internal links only. If someone else links to your website, never tell them what anchor text to use. Let them decide naturally what do use as anchor text.

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Why is internal link anchor text important?

Search engines read the anchor text to your links to find out what your pages are about. For example, if you linked from your home page to your page about brownie recipes using anchor text that says “see our amazing brownie recipes”, this would help tell Google that your brownie page is about amazing brownie recipes.

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What is internal link anchor text?

When you add a link from one page to another page on your website you usually will include some words like “click here” or “find our more”. This is called anchor text.

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Why do I need to set up local business Schema on my site?

When you add schema to certain elements of your website, it tells the search engines what those elements are. For example, you can markup your business name, address and phone number in Schema so that the search engines can know for certain that’s your businesses’ contact info. You can markup reviews, posts, pages, breadcrumbs and more using Schema.

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What is Schema?

In simple terms, Schema is a way to give more meaning to certain pieces of content on your website so that search engines can understand it better.

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