Since meta descriptions do show up the search results, if you write an enticing meta description you can get people to click on your website. Side note: keywords that the user is searching for will appear in bold.
About Dani Owens
Dani Owens, the owner of Pigzilla, has been in the digital marketing field since 2011. Her resources have been mentioned and shared by local SEO experts such as Eric Ward, Darren Shaw, Phil Rozek, Marie Haynes, David Mihm and Local U. She builds customized local SEO programs for each of her clients that are carefully designed to 1) increase rankings, 2) build website traffic and 3) get more phone calls, emails and visits to their business.