In 2006, Google announced that it uses over 200 ranking factors when evaluating a website. That was a long time ago but what’s important is that we know that there are a lot of things involved in ranking a website. Every year David Mihm (a local search genius) publishes a study on Google’s local search ranking factors. Since no one knows exactly what they are, David asks many top SEO professionals to vote on what they think the ranking factors are in order of importance.
It is a very insightful study since it basically gives you an outline of what SEO items you should work on and which ones might carry the most weight.
It appears that on-page SEO came in first place. Ask yourself, does your website have your business name, address and phone number listed on it? Do you have the right keywords in your page titles? What’s your domain authority?
The second most important ranking factor according to the study was links pointing to your site. What’s the anchor text of your inbound links? What’s the domain authority of the sites that are linking to you? How many external links are pointing to your website?
Number three was external location signals. How many citations does your business have? Is your business name, address and phone number listed consistently across all of them?
There are many more ranking factors than this. We only covered the top three and we did it briefly. If you want to see this years results take a look!